The best person to analyse what’s good for your organization is always you. But alone it becomes really difficult to generate leads for your business in this digital era.

You may even consider outsourcing lead generating tasks to other companies, but prior to that, you need to look for a few criteria’s such as:

1. There should be a multi-channel approach
2. Track record and current clients
3. Have to check on ROI expectations
4. Check the quality of data
5. Conversion rates of customers

So, in short, you need a customized, transparent, and accountable lead generation company for your business.
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