Marketing data is arguably the most valuable asset within a business. Consistent, relevant, and timely communication with your potential customers is the key to improving your sales. However, if your database isn’t up-to-date, it is worthless. Every day that your team uses the data, you are throwing away money. In addition to that, one can also run the risk of failing compliance with GDPR and data regulation which could lead to hefty fines.
For more details: https://topleadgeneration.com/data-cleansing/

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