When it comes to generating leads to create successful conversions and drive revenues, it is never a one size fits all affairs. Every business requires its own marketing strategy and tactics.

For a service-based business, having customers is directly proportional to having potential leads. Here are some lead generation marketing tips:

1. Identify your target customer
2. Try with compelling offers
3. Engage with your personas
4. Show leads to what can they expect
5. Keep testing your strategy
6. Have a look at your competitors

Keep your funnel modest and implement these strategies and you will start seeing the leads coming in more consistently.
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